After a few missed attempts with other staff members, I finally sat down with head brewer and co-owner Rob Palmer for a very brief interview about the year in review for the first full year of Palmer Brewery. It is easy to see why it was difficult for us to find a time to meet — the place is totally slammed.
I was ushered into the back, where I found Rob furiously mopping while listening to Willie Nelson cranked up on a tablet plugged in to an old Technics receiver, just like one that I had growing up. It was a fun and humorous way to start things off. Rob immediately went and grabbed me a delicious pint of stout and we began to talk about the last year.
The biggest Palmer news for 2017 was the one year-anniversary in November. It seems like so much longer than a year to me, mostly because it was also the four-year anniversary of Left Turn Distillery, which shares the same space. I was able to attend the anniversary party and it was quite the crowd and experience. They had karaoke on a makeshift patio out front, and everyone, staff included, joined in on the fun. In fact, Rob said they have decided to do karaoke and open mic on Wednesday nights now.
I asked Rob about the first year and he seemed pretty blown away by the brewery’s popularity. He said it gets better every day, every week. The staff sets numbers they think they need to achieve; they hit that number and it seems like it is at capacity. Then a couple of weeks later, it feels like they double that number.
Since co-owner and distiller Brian Langwell is a machinist, they recently built a kitchen and now have a space available if or when they want to make food. They have been getting great feedback on their Taco Tuesday nights. They always have five-plus types of tacos. Rob said people were wary of the Spam and pineapple tacos, but they always sell out first. Unfortunately, Rob is way too busy and does not want to run a kitchen, so they still rely mostly on the fantastic local food trucks.
The other big push from last year is that they attended many festivals. I told Rob it seemed like I did see them everywhere. Rob said he enjoys the festivals and getting out in the sunlight instead of being stuck inside the brewery or bar all day.
Rob’s focus over the past year was to keep consistent beers on tap and keep up with demand, he said. I told Rob I was a big fan of the double IPA — the “Bro” — but it has been out the past couple of visits. He said that it’s because he cannot get the hop supply for the hop they were using in the Bro. It was made using Nelson Sauvin hops, and they are very hard to get; now they need to try again with a different hop.
As for what’s new at Palmer, last week the brewery launched their first production lager called Lowcard Lager in collaboration with Lowcard skateboard magazine. On the launch day, Palmer had some skateboarding pros in house and premiered their tour video.
Also, they are working on building an outdoor patio, which they really need because seating inside their building is often at a premium these days. As usual, the stumbling block is dealing with the City. The City wanted them to open in that part of town, and now says parking is a problem. But, the majority of Palmer’s operating hours (evenings and weekends) are outside the hours of the other area businesses. There is plenty of street parking. Hopefully it is settled quickly, because prime patio season is approaching fast.
For my off-the-wall question, I asked Rob if a pile of money landed on him and he was not allowed to keep it, only to use it in the brewery, what would be the first thing he would do with it? He immediately responded, “More equipment.” This week he is getting a couple of grundy tanks from a colleague, so that will help him keep up with some of the demand. The other thing, he said, is he would build a rooftop patio. The current building would not be able to support it, so they would have to do something like Marble did.
Look for more and different ciders from Palmer in the near future. They have some cider barrel aging right now. They hope to expand their barrel aging — after all, they co-exist with a distillery, so it’s a natural fit.
Congrats to Palmer on one hell of a first year, and to Left Turn Distilling for turning four as well.
Since it is March now (wow, already!), I will sign off with …