As we did the last two years, the Crew has put together a brewery merchandise guide for all of you just in time for your holiday shopping. Hey, it might be nice to just buy people beer, but sometimes they need more in life, like cool shirts, hoodies, growlers, and other specialty items carrying the logos of their favorite breweries. To make all of your lives easier and save you time in terms of searching the web or driving all over the place, we compiled the local breweries’ merch lists into one place. Now you can find out what is where, what is online, what it all costs, and any other additional info you might need.
Please take note, we will have a separate post in the weeks ahead detailing all the different brewery memberships you can purchase.
The breweries are listed in alphabetical order, starting with the ABQ metro area breweries, then the breweries from outside the metro listed below that (those that sent us info, at least). We will be updating this list throughout the holiday season, so if you do not see a brewery here, once their info arrives, we will share it. Thank you to all the brewers, owners, and other key brewery staffers who helped us put this together. Whether via email or in person, it was greatly appreciated!
They are out of shirts for the time being, but still have hats for sale. The trucker hat ($20) and fitted hat ($25) are both available.
Alien Brew Pub
The alien logo is being put to good use this year. They have T-shirts ($20), koozies ($7), glassware ($5 to $7), glass growlers ($5), and stainless steel growlers ($25). The ABP logo is available only on location. Also, see the Sierra Blanca entry below for more items of a similar out-of-this-world nature.
For a limited time, they have T-shirts with the Double Dead Ale logo for $20. You can also still buy bombers ($10) at the brewery or at Jubilation. In addition, there are three styles of regular T-shirts ($15), plus glassware ($4) and growlers ($6). You can also opt for a combo of a bomber and a pint glass for $12.
It should come as no shock that one of Albuquerque’s most successful breweries has a ton of available merchandise. You can shop online or hit up any Bosque location. They currently have a slew of T-shirt variations available, including a women’s boyfriend tee ($15), unisex Elephants on Parade baseball tee ($25), women’s heather white V-neck ($15), women’s flowy top ($20), unisex logo tee ($20), women’s logo tee ($20), women’s racerback tank top ($12), and even a youth tee ($15). There is also a men’s woven button-up shirt ($35), and appropriate enough for the season, there are hoodies ($40) for both men and women. If you need some gear for your head, you can choose from two styles of hats (both $20), plus beanies ($15 to $20). Bottle openers ($10) are also available, and of course so are growlers ($5). Oh, and membership has its benefits, as all merchandise is 20 percent off all the time for members.
Bow & Arrow
The relative newbies north of downtown have a swanky merchandise line. You can snag a T-shirt ($25) or a hoodie ($60). A glass growler costs $6, or you can go big with a 64-ounce Miir Growler ($59). They also have growler coolie sleeves ($10). Need glassware? They have Belgian glasses ($6), pub glasses ($5), and 5-ounce Belgian tasters ($5). A 16-ounce Klean Kanteen pint checks in at $15. Gift cards are also available.
The West Siders have some of their merch online and more available at the brewery. There are T-shirts ($18), baseball shirts ($25), pull overs ($35), work shirts ($40), and hoodies ($45). They have two styles of hats ($14 and $20) as well.
Owner Matt Simonds does not have any merch available this holiday season, but he does have quite the gift, if you have the dinero. Ever wanted to mash and distill your own barrel of whiskey? It’s pricey ($255), as one might expect, but if you have some money to spend, contact the brewery/distillery and see if it’s a worthwhile gift that will keep on giving for a long, long time.
The veterans have quite the array of goods, including T-shirts ($25), pullover jackets ($45), and trucker hats ($20). Logo pint glasses ($3) are available, but if you want something really fancy, they have 64-ounce metal growlers ($57) and then the 128-ounce mega-growlers ($110). You can add a tap system to those big boys for $30.
The selection is fairly limited this year. They have two styles of T-shirts ($15) and hats ($15) available at the brewery.
Only two months old and they already have quite the array of merch. You can pick up T-shirts ($25), work shirts ($35), and hoodies ($45). They also have regular baseball hats ($20) and snapback hats ($25). Look for additional merch to arrive in December.
OK, now they are only a few days old, so all they have for now are glass growlers ($5) with the brewery logo. But hey, it’s a start!
No clothing this year, just glassware. You can buy one pint glass for $6 or four for $20. Growlers are $5 empty, $13 filled.
The merch cabinet keeps migrating around the taproom, but you can find it below the stairs to the second floor now. Among the available items this year are hats ($23), T-shirts ($23 to $25), hoodies ($35 to $40), and those super-swanky bike jerseys ($70). They have both 16-ounce ($5) and 20-ounce glasses ($6) as well.
It should come as no surprise by now that Marble has a merch item for almost everyone. Tank tops and T-shirts ($20), baseball tees ($25), women’s pullovers ($35), and hoodies ($40) are available. They have urban beanies ($25) and regular hats ($20) to keep your head warm in the winter. Marble even has sunglasses ($12), plus foam ($3) and leather koozies ($12), as well as insulated tumblers ($12), bottle openers ($10), and insulated growlers ($30 and $45). The annual Marble Gift Pack is back as well, featuring a 22-ounce bottle of the delicious Reserve Ale with two limited edition tasting glasses and a bottle opener for just $28.
Double your shopping fun by visiting the Marble Market, this Saturday from noon to 5 p.m. at the downtown taproom, featuring a slew of local artists selling their finest products. Shop, eat, and drink local, while listening to live music by Sloan Armitage, Calah Mae & Quietly Kept, and Virtual Friday. It’s the ultimate Small Business Saturday event.
Monk’s Corner (Abbey Brewing)
The new guys downtown are already well stocked with merch. Choose from T-shirts ($20) and polo shirts ($38), or go with the many options in which to carry your beer. They have tumbler glasses ($6), pint glasses ($5), leather koozies ($13), glass growlers ($5.50 and $7), chalices ($6), 32-ounce insulated growlers ($30), and 64-ounce insulated growlers ($45), plus a growler case ($36).
Sure, you could just get some food to go and give that away, but really, keep the chicken for yourself and mail out some merch instead. They have T-shirts ($25) in different styles for men and women. You can also choose from work shirts ($30), hoodies ($32), and yeah, some of those ugly sweaters ($20) are still around, with new ones expected in December. Glassware ranges from $5 to $9, plus they have glass growlers ($5 and $6) and insulated silver growlers ($35).
Another relative newcomer, they already have some gear ready. T-shirts ($20), muscle tank tops ($25), V-necks ($25), and hoodies ($40) are available for humans. And, in what may be a first for a local brewery, you can get a dog raglan ($20) for your best friend.
They have some items available online, including T-shirts ($10), trucker hats ($20), pint glasses ($4), and growlers ($7). This holiday season they will also have a special bundle of all three of their bottled beers with a commemorative pint glass for $25. It can be found at the brewery and wherever their bombers are sold.
Once again, eat the food, buy and mail out the merch. QC has T-shirts ($20), work shirts ($50), and two styles of hats ($20 and $30). Glass growlers ($3 and $4) are available as well. You can also get Celtic cash, gift cards that you can load up for family and friends with a minimum of $5 up to however much you think they can eat in Hagerty Skins. Seriously, those are so damn good.
The lineup has not changed much from last year. They still have T-shirts ($15), V-neck shirts ($18), Zia tees ($20), and hats ($20). Pint glasses ($5) and those cool 5-ounce sample goblets ($4) are available, along with glass growlers ($9.50 and $14). The staff said they hope to have new hoodies ($40) available in December.
They have the usual selection of popular items, but the one that caught our eye was the frisbee ($3) with the RB logo. See, our breweries want us to get out and be active, too! You can also pick up T-shirts for men ($22) and women ($21), men’s polo shirts ($32.50), black caps ($16.50), camo caps ($19), and hoodies ($45). They also have pint glasses ($5.50), glass growlers ($5 and $7), and steel growlers ($40).
Another of our newer breweries, they have a few items available. You can choose from short-sleeve ($18) and long-sleeve T-shirts ($20). Glass growlers ($6) and stainless steel growlers ($27.50) are available. They are expecting their first shipment of hoodies in December.
UPDATED >>> Thanks for the update, SBBC. They are selling special gift bundles for the holiday season. You can get a Side logo T-shirt, a 32-ounce growler (with one fill included), and a hat for $30. Or, you can get a hoodie with the other two items for $45. Take note, add $10 for XXL sizes. For every $50 that you spend, you get a free appetizer as well.
UPDATED >>> As always, they have one of the most extensive catalogues of brewery merch anywhere, which you can find at both locations or online. They have a new women’s rainbow flowy long-sleeve tee ($25) that’s just come out, plus their new hoodies (price TBD) are due in December. Other items they wanted to highlight include olive Tractor shirts ($20), white-on-black Get Plowed tees ($12), and Beer for a Better Burque shirts ($20), with each featuring one of the four current charities. They also have a Milk Mustachio tote bag ($12.25), 64-ounce glass growlers ($4.25), and special glassware ($6) from local artist Reyes Padilla. Other items include gray pullover hoodies ($35), green women’s pullover hoodies ($35), and gift cards ($25). For the first time you can also purchase Beer Farm Co-op Memberships as a gift. We will have more information on those when we do our membership guide soon.
TMBC now has a dedicated merch area, which was a nice addition this year (note, if it was before this year, we were solely focused on the beer and pizza, and offer our apologies). Items available include T-shirts ($18 to $20), tote bags ($12), bar towels ($10), tap handles ($50), bottle openers ($5), stickers ($2), pint glasses ($5), and glass growlers ($4 and $6).
Breweries outside the ABQ metro area
Blue Corn (Santa Fe)
All their stuff is available only at the brewery and the downtown cafe, so, darn, you will have to drive up and probably have a beer while you shop. Before you fill up on beer, check out their T-shirts ($18), polos ($20), pint glasses ($2.50), gift cards, and they will have their limited metal holiday growlers (price TBD) available in December.
Rowley Farmhouse Ales (Santa Fe)
UPDATED >>> The merch is in at Santa Fe’s newest brewery. They have men’s and women’s T-shirts ($20), hoodies ($32), and those cool YOpeners ($25), which Jubilation’s Adam Auden call the best opener of any kind on the planet. You can also snag a sticker ($1) and put it on your car bumper. Assuming you’re like Franz Solo and I.
Sierra Blanca (Moriarty)
They have one of the better online merch sites if you do not feel like driving out to Moriarty. Of course, then you wouldn’t be able to hang in the beer garden and enjoy a pint. The extensive catalogue includes men’s and women’s T-shirts ($14.95 to $19.95), long-sleeve shirts ($24.95), multiple styles of hoodies ($34.95 to $49.95), tap handles ($49.95), caps ($9.95 to $19.95), and beanies ($18.95).
Santa Fe Brewing
No surprise here, they have a whole lot of merch available online. Items include T-shirts ($20 to $24), work shirts ($39 to $47), and those hugely popular Zia hoodies ($39) you see almost everywhere. Other cool items include jersey knit scarfs ($22), recycle can bracelets ($20), half-pint infant and toddler onesies ($16), all sorts of hats ($20 to $25), and ski caps ($20 to $25).
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Happy holiday shopping, beer lovers!