Back at the beginning of March, Sunday Service Motor Company announced they were temporarily closed for renovations. They kept repeating that announcement for weeks on end. It lasted all the way until late June, and then the social media posts stopped entirely. So we cannot say that Tuesday’s formal announcement that the brewery/coffee shop would…
Tag: beer
Beer Notes: Las Cruces loses its oldest brewpub after 17 years
Back before the pandemic, the brewing scene in Las Cruces was booming. Icebox had opened and was rapidly expanding with multiple taprooms. High Desert was still kicking after 15 years. Spotted Dog had opened on the boundary of Las Cruces and Mesilla. Picacho Peak was open west of the Rio Grande and had an out-of-town…
Boxing Bear and Quarter Celtic double the dunkel fun with back-to-back medals
The Great American Beer Festival’s annual awards ceremony was rolling along this past Sunday, but through 57 categories, no brewery from New Mexico heard their name called up to get a medal. That all changed in the blink of an eye when not one local brewery, but two heard their names called back-to-back in the…
2026 Balloon Fiesta tourist guide to local craft breweries
The Albuquerque International Balloon Fiesta is back in town starting this Saturday and running through the following weekend. This is the biggest annual tourism draw in Albuquerque, and while we realize this means the restaurants will be packed and the roads will be clogged, we recognize the massive economic impact it provides to the metro…
The Week Ahead in Beer: Oktoberfests and fundraisers fill up the weekend
Great googily moogily, this week is way more packed than we could have imagined, and it’s not just due to the Oktoberfes-a-palooza that’s breaking out this weekend. We’ll have all of those events listed below, and you can always check our statewide guide to all the Oktoberfest celebrations. We’re still updating that one as more…
Breweries running into backlash for using generative AI in social media posts
It was in the afternoon Tuesday when the Facebook algorithm fired a brewery’s post up to the top of our feed, which is usually part for the course when we are using that social media site as the Brew Crew instead of any of us as individuals. The surprising thing about that post was that…
The Week Ahead in Beer: The calm before the fest storm
Warning, it’s kind of a slow week out there. Oh, sure, there’s still some low-key fun to be had at breweries (including some monthly favorites), and plenty of new brews to enjoy, but it still feels like this is the weekend that the craft beer industry takes a deep breath. Why? Because starting next weekend,…
The Week Ahead in Beer: Celebrate Labor Day with some new collaboration brews
Back before he left Thirsty Eye, head brewer John Kofonow told us that his final days would be spent working with other breweries on some new collaborations for all to enjoy. Well, two of those collabs dropped this week, and with a three-day weekend ahead, there is no time like the present to check them…
After 10 years Rowley Farmhouse Ales enters a new chapter
By now, you’ve probably already heard from one source or another that Rowley Farmhouse Ales is moving. It’s true, by early next spring, they will be closing the doors at their current space and turning the key on a new one, bringing a close to what has been a great, long run. It’s been 10…
One of the oldest breweries in New Mexico will close after 16 years
It was just last weekend that the Crew attended a 15th anniversary celebration at a local taproom, a remarkable achievement in this current economic climate for breweries. This coming weekend, however, another brewery will close their doors after 16-plus years serving locals and travelers in Northern New Mexico. Blue Heron Brewing is calling it a…
