Goodness gracious, beer notes on a Friday. Whatever has come over me?
Brewers Association takes a stand against offensive labels
An emerging point of contention for craft beer has been the use of blatantly sexist or offensive labels and imagery by certain breweries. Luckily, New Mexico breweries have largely managed to avoid these sorts of things, but it has become a battleground issue in other states.
Well, the Brewers Association weighed in on all of it at the just-wrapped Craft Brewers Conference in Washington D.C. To say that the BA brought the hammer down might be a bit of an over-simplification, as it remains to be seen how it will all play out in terms of penalties and the like, but it is a big step forward to getting craft beer away from a juvenile mindset. Craft beer is still an industry dominated by white males working on the production side. That does not mean it should act like a stereotypical bad college fraternity.
Here is the exact wording the BA sent out in a press release Thursday:
“The BA updated its Marketing and Advertising Code to help brewers maintain high standards and act as responsible corporate citizens. New language has been included to address that beer advertising and marketing materials should not use sexually explicit, lewd, or demeaning brand names, language, text, graphics, photos, video, or other images that reasonable adult consumers would find inappropriate for consumer products offered to the public. Any name that does not meet the Marketing and Advertising Code that wins a BA produced competition including the Great American Beer Festival (GABF) or World Beer Cup will not be read on stage or promoted in BA materials, and will not be permitted to use the GABF or World Beer Cup intellectual properties in their marketing. Additionally, the BA has convened an Advertising Complaint Review Board should an issue arise that warrants further review and action.”
This should make for a fascinating GABF in October, especially if multiple medal winners are not read aloud during the awards ceremony. More information can be found on the official BA website.
If you want to share your thoughts or ask questions about all of this, please do so via any of our social media outlets. Or, if you would prefer to contact us directly, use firstname.lastname@example.org.
Southwest Bacon Fest returns
We almost completely forgot about the Bacon Fest until Marble shared the fact it is taking the aptly named Bacon’s Best Friend to the event, which runs this Saturday from 11 a.m. to 5 p.m. at Balloon Fiesta Park.
Unlike the Food Truck Festival organizers, we were never contacted by the Bacon Fest P.R. people, so it slipped through the cracks. In a late scramble, we sent out an email to 11 of the 14 attending breweries for whom we have current contact information. Unfortunately, many key brewery staffers are still en route back from the aforementioned CBC, so we only heard back from three (so far). If any others update us with their lists, we will add them here.
- Marble: Bacon’s Best Friend (Rauchbier), Double White, IPA, Red Ale, Pilsner, DANG Pale Ale
- Quarter Celtic: Pedro O’Flanigan, Crimson Lass, Quarter Porter, Clark IPA
- Rio Bravo: La Luz Lager, Snakebite IPA, Lemongrass Wit, Cherry Sour, Pinon Coffee Porter
We still hope to hear back from Bosque, Boxing Bear, Canteen, Chama River, Kaktus, Palmer, Starr Brothers, and Tractor. We do not currently have contact info for Abbey, Cottonwood (Desert Water), or Santa Fe.
Hops Brewery looks like its almost ready
Based on that photo way up at the top, it sure looks like Hops Brewery is getting ready to open soon in Nob Hill. The current Albuquerque Rapid Transit construction should not get in the way too badly, so the Crew will be keeping an eye out if an official announcement appears. It has been a long, long road for Hops, which we first heard about as far back as early 2013. Let us hope only a few final touches need to be applied before they can start serving beer.
Otherwise there is nothing new to report on the new brewery front. We have not heard that Bare Bones Brewing has found a new home in the Cedar Crest area after their initial space fell through over issues with a new landlord. Bombs Away Beer Company has joined the NM Brewers Guild, but beyond that and a physical address near Moon and Central, there is nothing new there, either.
Oh, and Desert Valley Brewing officially has an active small brewer license. The main operation is still located next to the Craftroom near Menaul and the I-25 frontage road. The old Stumbling Steer space they are taking over will be an off-site taproom. They have a pending license for that with the state now.
If anyone out there hears about news involving new or forthcoming breweries, please send it to us using the usual ways (email, Facebook, Twitter, etc.).
See some of you downtown Saturday for the Easter Beer Hunt and/or Tart at Heart 3.