Sour lovers can rejoice for the fourth time as Tart at Heart is set to return to Sister on April 14 from 2 to 5 p.m. To get the scoop, I sat down with organizer Angelo Orona of Craft King Consulting over beers this week.
“It’s going to be a similar approach as the (three) last years,” Angelo said. “Of course, we have a couple tricks up our sleeve. We’ve got really great beers. We’ve got some local breweries, some regional breweries, and of course we’ve got some stuff from Europe as well. We’ve got some ringers.”
VIP tickets are $50 apiece and available online only. That is so customers can order the right size commemorative T-shirt that comes with the ticket. VIP gets customers in one hour early at 1 p.m. with a custom beer glass and unlimited tastings.
General admission tickets cost $35 apiece and can also be purchased online, or at Sister itself or Jubilation. Angelo said that if there are any tickets remaining on the day of the event they will be sold at the door, but Tart at Heart is limited to 300 tickets total. Last year, only about two tickets were available at the door.
One complaint from last year was how jammed it felt inside, so Angelo said they will correct that this time around.
“Last year we got some feedback about how crowded it was,” he said. “Obviously Sister Bar has limited space. They’re known for being a pretty intimate concert venue that has great beer and great food now. But, what we noticed is last year we invited 300 people to Tart at Heart, we’re going to have the same number of tickets, but we’re going to spread the breweries out over a larger area so they’re not all in that U-shape inside the dance floor. Hopefully that will get some better flow in there, spread the crowd out a little bit, so everyone is not bumping while mingling. That was probably the most consistent feedback I heard from last year.”
The popularity of sours has not ebbed since the first Tart at Heart in 2015, and if anything the availability of the style has increased significantly, especially on a local level. Angelo said it would be nice to believe that has event has helped broaden the palates of local beer drinkers, but he explained that it probably goes beyond that.
“We’d like to think so, but honestly it’s really about I think the beer IQ of the common craft beer drinker is way higher than it was when we started,” he said. “I think people go through phases of wanting the highest ABV, hoppiest IPA that they could find. Eventually I noticed a lot of them end up at sours as they progress at stuff. I think the natural evolution of a craft beer drinkers’ palate is to gravitate towards more esoteric and unique beers as they get more experienced.”
The rise of dedicated sour programs at local breweries means more local entries will be present this year.
“This year Dialogue is sending us some beer,” Angelo said. “They’re going to send us a blood orange gose. We have Rowley Farmhouse (and) they’re going to send us three separate beers. They’re going to be pouring out of bottles. They’ll have one beer that’s exclusive to VIP. They’re keeping some of those under wraps, they’re pretty special, (and) they want to keep it a surprise until the event. Marble is going to send us two archived beers that they’re being a little tight-lipped about as well, which is good for us, we like the surprise element of that.”
Angelo said that Steel Bender is also confirmed to attend, and others are lined up, but have yet to confirm.
Among the international entries, one of note is Brewski’s Beet Me With Passion, Honey!, a Berliner Weisse from Sweden made with beets, passionfruit, and honey. Some of the others that have been confirmed are as follows (we will update this list as more beers are announced).
- Goose Island Madame Rose and Foudre Project #2
- Bell’s La Pianiste
- New Belgium Apple Felix (Love Series)
- Birra Toccalmato’s Salty Angel (from Italy)
There will also be a charity component to the event, with a portion of the proceeds going to a local family that has two children who have been diagnosed with Gaucher disease, a genetic disorder.
Get those tickets fast before they are gone.