Bosque refreshes its brand with updated logo and can designs

Posted: February 13, 2019 by cjax33 in News
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The new primary logo for Bosque Brewing debuted at a special gathering.

Bosque Brewing is giving its brand a little upgrade. During a Tuesday night gathering of Bosque Insider members, plus at least one beer writer, an updated logo and new can and merchandise designs were unveiled as pints of Scale Tipper, back this Thursday, flowed inside the brewing space adjacent to the San Mateo taproom.

“We started the process of the refresh in August of last year,” said Jessica Griego, Bosque’s director of culture and engagement, to the assembled crowd. “We settled on the final round last week.”

Bosque’s partner, the Utility Agency, “brought our brand new life,” Jessica added.

The updated primary logo emphasizes the brewery’s name over the ubiquitous leaf, which is now more of a background element on most of the designs.

“We are super excited to do something fresh and new,” Jessica said.

Say hello to the designs of the year-round can lineup. The two new additions are on the left.

That new will include two more year-round canned offerings alongside the four current staples of Elephants on Parade, Scotia, Lager, and IPA. Open Space Haze will soon appear in the new cans, and Jetty Jack is the renamed Brewer’s Boot Amber Ale.

“We feel (the refresh) pays tribute to the past six years of Bosque,” Jessica said. “We also feel it incorporates everything, the mountains, the river, and of course the Bosque (wilderness) in between. It pays homage to New Mexico.”

Jessica said the new can designs will start hitting shelves in April, so if you are a fan of the more classic almost-all-black design, go snatch them up now.

As for Scale Tipper, it will now be part of what will be dubbed the Boutique Line, which will encompass all of Bosque’s seasonal/specialty releases in package. The core beers will still be sold in 12-ounce cans sold in six-packs, while the Boutique beers will be sold in 16-ounce cans in four-packs.

Old friend, new look. Hello again, Scale Tipper.

You can pick up the swanky new Scale Tipper four-packs at all Bosque locations on Thursday. Be forewarned, even with the simpler design, this big IPA was gone from some of the taprooms before the sun set in the west the last time it was available. Since we did get an advance tasting, this batch has more of a fruity element, but still has that good old hoppy kick. It remains one of the more complex specialty IPAs in the state.

Overall, it was a nice presentation from Bosque, both for this here beer writer and the other people in the audience. Look for a revamped website to launch this month, with plenty more beers coming down the pipeline.

Thanks to the staff for the invite, too. It is always appreciated, especially for writers between day jobs.

Cheers!

— Stoutmeister

Comments
  1. M Gil says:

    At first, I didn’t care for the “speckled” aspect of the new look, but on the cans the lettering and elements appear solid (no speckles) which I like much better… Not sure why the two “B’s” are different, that seems off but not too big a deal. SO GLAD the leaf is basically the same- to me the leaf is the logo and the most important thing about the brand. I’m the biggest supporter off Bosque, probs my favorite brewery, and I know Utility Agency and think they do/did a very good job. Brewery rebranding is never easy because people get so attached to their faves… The boutique line look is AWESOME!

  2. Desert Chaos says:

    I like the new look. Thought it looked good in the article but when I went and grabbed my supply of Scale Tipper this morning it really came to life when I had it in my hands. The look has just enough going on without looking like it’s cluttered.

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