Posts Tagged ‘La Reforma’

The new project from outgoing Brewers Guild executive director John Gozigian.

The news that New Mexico Brewers Guild executive director John Gozigian was stepping down at the end of March did not catch us by complete surprise when it was announced last week. We were aware of John being involved in a new project coming to replace the Bosque San Mateo taproom/brewery, and seeing as how the Guild bylaws prohibit the director from having a financial stake in any brewery, that meant his time would eventually be up.

That time is almost here, so I sat down with John over lunch on Monday to talk about his new project, La Reforma, as well as his time with the Guild and what is coming down the line.

“It’s been in the works for a little while,” he said. “When Bosque announced that they were going to developing the Open Space (location), and I learned that they were basically going to leave the space on San Mateo, it got me to thinking. I never intended to get back into the brewing industry. Even less so, was I interested in getting back into the restaurant business.

“But, from an entrepreneurial point of view, you look at a second generation restaurant/brewery space becomes available, and you can potentially cut in half the cost of developing it for that use. The infrastructure is already there.”

John said he talked to managing director Gabe Jensen and ended up “shocked” that no one had approached Bosque about taking over the space. That led to John making a call to an old friend.

“I ran the idea by my former Marble and Santa Fe Dining partner Jeff (Jinnett) about his level of interest in getting back into the brewery/restaurant business,” John said. “Jeff was kind of the same mind I was after we left Marble, don’t need to do (another) brewery, don’t need to do a restaurant. It’s like the Mob, you know, every time you try to get out, they pull you back in. We tend to gravitate back to what we know and what our area of expertise is.”

Our first photo of John Gozigian as Guild executive director was snapped at Starr Brothers three years ago. My, how time flies.

It was Jeff who came up with the idea for La Reforma, which will bring a new theme and approach to a brewery in a town loaded with options.

“Over the years, Jeff had always talked about the restaurants he went to when he was a kid in Mexico City, because he grew up there,” John said. “He would go to these carnitas restaurants, these huge places that specialized in carnitas and tacos, and it was a real family (friendly) thing. There was beer, too. We had talked over the years that if we ever did a brewery again, we would do a Mexico City-style culinary experience, and do some Mexico-style beers, lagers, obviously.”

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