Santa Fe Brewing Company (SFBC) is celebrating a very big and important birthday. This year, New Mexico’s original craft brewery is celebrating its “Dirty 30,” and you’re invited! In honor of this amazing anniversary, SFBC is getting down with a whole week’s worth of events at the Bridge at Santa Fe Brewing from today (Tuesday) through Sunday. Not only that, nearly all of the events will be giving back to the community that has given the brewery so much, so you have every reason to be amped about this! They said amped in the 80s, right?
I recently reached out to owner Brian Lock to learn a little about where SFBC has been, what he’s seen in his time at the head of the company, and where they’re headed in the coming years.
DSBC: Thirty years of Santa Fe Brewing. What sorts of changes have you seen the company go through?
Lock: During the last 30 years there has been so much evolution with the SFBC as a brand. From bottle conditioning back in 1988, to releasing cans in 2010, and just recently a complete can redesign, things here are constantly changing, which makes the job so fun and interesting. There is never a dull moment.
DSBC: What were some of the major highlights in 30 years?
Lock: Major highlights for me over the last 30 years — being the first brewery in the state of New Mexico to offer craft beer in a can, opening three offsite taprooms (Eldorado in 2011, ABQ Green Jeans in 2015, Brakeroom in 2018), and being the first brewery in the state to surpass 15,000 barrels. Lastly, moving from a micro to a regional brewery.
DSBC: What were some of your favorite moments, personally?
Lock: Favorite moments would be working festivals and talking to all the craft beer fans about beer and culture. Creating a beer culture in New Mexico and creating a brand that attracts a family-like vibe both for employees and for patrons.
DSBC: What was the funniest thing(s) that ever happened at the brewery?
Lock: I think the funniest story is the infamous Chicken Killer Barley Wine story. The name of the beer came from an event that happened out in Galisteo, NM, where Petey the miniature dachshund mauled over 30 chickens.
DSBC: What’s the original craft beer company of New Mexico currently focusing on?
Lock: We are focusing on being relevant in the craft beer space. It is so competitive these days that you have to be innovative, and always coming out with new offerings to keep the brand fresh and interesting, otherwise you will be forgotten about.
DSBC: We know about the (main brewery) taproom is currently being built. But, with your 30th anniversary in mind, what do you think the next 30 years look like for SFBC?
Lock: Yes, new taproom is the focus along with a very large beer garden. It’s hard to speculate about the next 30 years, but for the next five years I see a new brewhouse in SFBC’s future, and some other exciting products to add to our portfolio.
30th Anniversary Events
- Today (Tuesday): Steel Pulse & Tribal Seeds will be live at The Bridge at Santa Fe Brewing with rad special guests Iya Terra. Ages 21+. Tickets are $28 in advance, $33 day of show (including all service charges). 6–10 p.m.
- Wednesday: 30th Bash — Chicken Killer 2.0 Release Party. Party hard with the Santa Fe Animal Shelter & Humane Society! They’ll will be at SFBC to host an onsite pet adoption from noon to 3 p.m. 15 percent of the beer sales from this event will be donated to the shelter. There will be food trucks as well as live music by the, like, totally gnarly cover band Chango. Free admission 11 a.m.–10 p.m. Thundercats hooooo!
- Thursday: 30th Bash — Beer Dinner with Pig and Fig. To celebrate 30 years in the biz, SFBC is teaming up with Pig + Fig Cafe for what will prove to be an unforgettable beer and food pairing dinner. The meal includes six righteous courses prepared by award-winning, world-renowned chef Laura Crucet. The dinner will take place in SFBC’s packaging hall. Santa Fe Brewing’s bad-to-the-bone brewmaster Bert Boyce will host the evening’s festivities. According to SFBC: “The dinner will be paired with a wide variety of SFBC brews, including a few old favorites from the vault and some never before seen new releases.” Tickets are available through holdmyticket.com. $5 from every ticket sold will be donated to Feeding Santa Fe, Inc. 5-8 p.m.
- Friday: 30th Bash — “Santa Feighty-Eight” Party. SFBC is going Back to the Future with a celebration worthy of a 30th anniversary. Because the brewery was ‘born in the 80s,’ the staff is hosting an 80s-themed birthday bash with karaoke, a costume contest, beer specials, and food trucks. So get out your best denim jackets and neon spandex and don’t forget to Aqua Net that do! 15 percent of the proceeds from the event will go to benefit the Alzheimer’s Association: New Mexico Chapter. 7-10 p.m.
- Saturday: 30th Bash — Brews and Body Art. SFBC is hosting a totally bodacious live body art competition with Rock Your Body Face and Body Art. In front of a live audience, body artists will battle each other with live canvasses, and the audiences will vote for their favorites with wicked cash prizes on the line. For the occasion, SFBC is releasing Merkin’s brand-new “Pepe Loco” Mexican Lager (their newest creation in the Ever-Changing series). DJ Orign and DJ Kota will provide the jams. You can bet it’ll be turned up to the max! 15 percent of the sales during this event will be donated to ARTsmart New Mexico. For more information go to: email@example.com. 3-10 p.m.
- Sunday: 30th Bash — “Hair of the Dog” Beer Olympics. And, the word of the day is “Hangover.” Ahhh! If you’ve still got any fight left in you after a week full of fun beer events, SFBC is closing out the festivities with a “bloody beer bar,” Brass Monkey (an old favorite) small-batch release, and food trucks featuring brunch items to help with your inevitable yet awesome week-of-beer hangover. If that’s not enough for you, you can participate in the 2018 “SFBC Beer Olympics!” Or, if you’re like us in the Crew, will be happy to watch from the side, through very dark sunglasses, Brass Monkey-in-hand. 15 percent of the beer sales from this event will benefit the Adaptive Sports Program New Mexico. Noon-5 p.m.
“If my calculations are correct, when this baby hits eighty-eight miles an hour, you’re going to see some serious shit.” — Doc Brown
To many more years of great beer and great times!
For more #craftbeer news and @nmdarksidebc info, follow me on Twitter @SantaFeCraftBro. Untappd: SantaFeLuke.