The staggering toll of Hurricane Harvey is still being felt across Texas, with many homes and businesses lost to the destructive flooding. Included among those are craft breweries, and their employees, many of whom no longer have a job as a result. The MBAA (Master Brewers Association of Americas) Texas District reached out to neighboring states for help. Tractor Brewing president Skye Devore responded by creating Hops for Harvey, a special event this Wednesday running from 3 p.m. to midnight.
Tractor and the New Mexico Brewers Guild have pulled together 24 other local breweries to each provide one keg of a special beer, with 100 percent of all profits going to the MBAA Texas District. Throw in one to-be-determined Tractor beer, and that will mean 25 different beers will be available at the Wells Park taproom for one night.
“I think it’s really cool, because it’s like a miniature brew fest,” said Tractor marketing director Jeremy Kinter. “What I like about it is the New Mexico breweries were really quick to jump on board. The day of (announcing), we had like 19 breweries jump on board. They’re not just regular beers, not the flagships, either. They’re throwing some special beer at us. It’s just amazing, the reaction has been extremely impressive. I’m proud to be a part of the Albuquerque brew scene.”
The original plan was to just have a pizza party, Jeremy said, as national Papa John’s was going to donate all of its profits from Wednesday to the relief effort. That changed once the MBAA Texas District made contact.
“MBAA Texas District reached out to see who might be able to provide support to breweries in the Houston area as some are underwater,” Jeremy said. “Flood insurance for businesses is only available through the government and does not cover lost business or lost wages, only physical damages. Brewery employees who may have been lucky enough not to be flooded out at home could arrive to work to find their brewery and employment gone or temporarily closed. Government aid takes time to reach them.”
Any money that is not needed by the breweries in Texas or their employees will then be donated to other parts of the relief effort, Jeremy added.
There will be growler fills allowed at the event. As for what breweries are participating, we have that list below, and as they name the beers they are bringing, we will keep updating this list right up until the doors open at Wells Park.
- Abbey: TBD
- Bombs Away: TBD
- Bosque: IRA (India Red Ale)
- Bow & Arrow: TBD
- Boxing Bear: Crystal Kolsch
- Broken Trail: Pepe the Mule
- Canteen: Exodus IPA
- Chama River: TBD
- Dialogue: TBD
- Duel: Marcel (Sour Wit)
- La Cumbre: TBD
- Marble: Double White (freshly brewed batch)
- Nexus: TBD
- Ponderosa: Blueberry Stout
- Quarter Celtic: Clark IPA
- Red Door: White AF IPA
- Rio Bravo: Cherry Wheat
- Rowley Farmhouse Ales: Germophile (Berliner Weisse)
- Santa Fe: TBD
- Sidetrack: Pub Ale
- Sierra Blanca: Single Hop
- Steel Bender: The Village Wit
- Taos Mesa: TBD
- Tractor: TBD
- Turtle Mountain: Lemongrass Honey Wheat
No, that is not a typo, one of the last kegs available of a Chama River beer will be there. Hey, better this than throwing it out, right?
A big thumbs up to Skye and the staff at Tractor for organizing this, and to the Guild for making sure to bring everyone together. Thank you to all the breweries for donating kegs, especially for the fact that these are not the cheaper beers in their lineups, yet they are essentially giving them away for free.
Guess I know where I will be pregaming the Social Distortion concert on Wednesday.