A small news item crossed our desk today (Monday) when we found out that Turtle Mountain is adding new items to its food menu. This is something that happens all the time in the restaurant business, where the palates of diners and their interests ebb and flow, often unpredictably. While several of the dishes look like things we have to try (hello, Ruidoso Ribs), it got us thinking again about the ongoing issue of breweries and food.
A few years back, the success of Marble and La Cumbre seemingly heralded the new model would be kitchen-free, relying instead on food trucks and neighboring restaurants. The brewpub was a dying breed, but a funny thing happened on the way to all of this happening. The brewpub did not die, it just had to be revamped and reborn, much like the restaurant industry as a whole (though that whole is far slower to adapt to change, as we see in the current decline in the national chains as more and more close here in ABQ and other parts of the country).
The most recent trend has seen breweries that previously had little or no food expanding to full kitchens. Bosque just had a few appetizers and panini-press sandwiches, until the decision was made to go the full kitchen route. The opening of the second, larger Las Cruces taproom saw the arrival of a full kitchen down south, while Nob Hill has recently expanded into the old Wise Pies space so it can also have a full kitchen, much like the original San Mateo location (and that full kitchen will head to the new mothership location being built along the Interstate 25 frontage road).
Boxing Bear expanded its kitchen and menu, while Tractor added a small food menu to its new Four Hills taproom. Now comes the word that Tractor will turn the old merchandise nook at Wells Park into a small food area as well (if you went to the Stranger Things Arcade Carnival before Halloween, you saw a preview of this).
Rio Bravo had long ago kept a space for a future kitchen, located just on the south side of the main bar area. After struggling with food trucks (more on that below) for a while, the decision was finally made to essentially outsource the in-house food production to The Burger Stand, which already had locations in Taos and Santa Fe.
As more new breweries seek to open, most, if not all, are advertising that they will indeed have in-house food. The most recent new brewery to open, Bombs Away Beer Company, did not open with any food, but its owner already mentioned that he has a space set aside for what seems like an inevitable addition of a small food prep area.
The need for in-house food is seemingly being driven by two things. First, the consumer demand is there. Second, the food truck situation in town has been slipping, from what a number of brewery owners have told us. Many of the best food trucks have either shut down or been so successful that they have been able to open brick-and-mortar restaurants. The best of what remain are now stretched thin across the metro area due to the proliferation of so many taprooms and breweries. While established, large breweries like La Cumbre, Marble, and Tractor are still able to keep the best of the best food trucks parked outside, other breweries have struggled immensely to fill out their schedules with reliable trucks.
Food is still a tricky thing for breweries. A kitchen, whether limited or full, adds another layer of inspections and regulations, many of them even tighter than what exists for beer production. Having food on site is no guarantee of increased business. It certainly did not save the Firkin Brewhouse or Albuquerque Brewing, or perhaps most prominently, Chama River. Even places with well-established reputations for having top-notch kitchens, like Nexus and Turtle Mountain, are constantly having to adjust and adapt to the changing tastes of consumers. One could debate whether or not people are even pickier about food than beer, but it often seems that way around Albuquerque.
It can also be debated as to where the food-versus-no-food debate falls geographically. Desert Valley opened its West Side taproom with a full kitchen and has gone to great lengths to promote it as a food-first establishment. After initially opening the Nexus Silver taproom sans food, the decision was recently made to begin serving food there. It can be argued that food is almost necessary in areas with a denser neighborhood population, like Nob Hill or the Northeast Heights, as opposed to the more nightlife-oriented aspects of downtown, the Brewery District, and Wells Park (though things are changing at some of the breweries located in that district).
The issue can then become how customers view and treat brewpubs versus breweries. Reading the less-than-kind comments online for many brewpubs, they often seem to focus mainly on the food itself and the service, rather than the beer. Food seems to be more polarizing than beer, while the expectation of service is often higher in what many regard as more of a restaurant than bar setting. It often seems that for every benefit about having a kitchen, there is a significant drawback as well. Finding the balance in between is an ongoing challenge, with no easy answers.
What is the future of the brewpub model? Cantero Brewing is gambling that it will be of the popular farm-to-table variety, as the forthcoming brewery fights to overcome the fact it took over the old Firkin space, one of the least desirable physical locations for any brewery. The other newcomers will have to make up their own minds.
As always, we want to know what all of you think, so we designed a rather simple poll below. Add your comments here or on social media. The more the breweries know about what we want from them in terms of food is better for everyone involved.
4 Comments Add yours
I am torn on this personally and I think it depends on my mood. Boxing Bear is one of my favorite breweries, but if I am looking for dinner and a beer, their small menu won’t cut it (it grew at one point but seems to have regressed). Then again, neither would the no-food options…most of the time.
But if I am just looking to grab a beer, then the full-food ones are overkill. I feel bad taking up the space when I am not ordering food. Sure, I tip well, but still not as much as if I ordered dinner.
But the food can also save a place in my mind. Nexus has good beer, but I go for the food. Similar to Turtle Mountain. I stopped going to Chama because the food was not that interesting (at least not to SWMBO).
Finally, food trucks are fine, but are still pricey and often slow. They are not always worth it. (except TFK, but I *think* they just opened a restaurant)
Good article. I own a food truck streetfoodblvd we do tacos and nachos and other things and parked at many breweries, and we still are open for events and catering and we been open for 5 years. We will be featured thursday on carnival eats. Anyways i also own a small restaurant inside marble brewery westside taproom . We been open for over a year doing sushi and hawiian food. My opinion in food and beer is . The brewer of the brewery is or should be in control of what he makes and comes up with his special beers. Thats his profession. As for the kitchen anyone can open a kitchen i think its up to the chef tox create dishes that work with the beer amd create dishes that you cannot get anywhere else. Just becasue a kitchen ipens and has wings for instance . You can get wings anywhere. Come check what we do. Ohana hut or streetfood blvd. We work hard everyday to come up with new dishes that are not copied from a recipe book or ordered from a company already pre maid.
I’m honestly ok with the range of options. It really depends on what I’m looking for that day. We have some great food trucks here in town, but sometimes you want the full dine-in experience too. So long as there’s some option to sop up the beer a bit I’m good.