Merch Guide 2021: Buying local is more important than ever ahead of holidays

Merchandise for all seasons is calling you from the local breweries. (All photos, save this one, courtesy of the breweries)

Lately, all the news surrounding the craft beer industry has seemingly been bad, with woeful tales of supply chain chaos and rising prices for raw ingredients. Though the breweries in New Mexico are putting on a happy face publicly, the truth is they need our financial support more than ever.

The good news is that it does not require one to risk drinking too much during this stressful time of the year, as we can all load up on plenty of merchandise and other gifts from the breweries. There are plenty of unique items now on shelves (or appearing soon), and plenty of deals between now and Christmas.

We asked the breweries for their lists, or at least the links to their online stores, and these are all the ones who responded. If any of the rest send us an update between now and December 24, we will update this story and re-share it on social media.

Bosque Brewing

Yup, they have hammocks to help you dream of warmer days ahead.

There is a plethora of stuff available, at all the taprooms and at the online store. Snag a tan heavyweight hoodie ($45), Henley’s ($30), or any of the many varieties of T-shirts ($15-$35). There are specialized Moon Cannon bandanas ($12), hats ($25-$30), and goodr Sunglasses ($25). Heck, you can even dream of summer and buy a logo hammock ($65), or a river/snow tube ($55) in the event we ever get any actual snow.

This Friday through Monday, all merchandise will be 20 percent off, and for every $100 you spend on gift cards, you will get an additional $20 gift card.

You can also purchase a Bosque Club membership ($35). That gets you $1 off all pours and growler fills, 10 percent off keg sales, and 20 percent off all merchandise (in-store only, online not eligible).

Bow & Arrow Brewing

There are a few items available from the online site. Logo T-shirts ($30), Rambler logo shirts ($35), Native Star shirts ($35), and long-sleeve shirts ($50) will keep you looking stylish. You can also warm up with a serape logo blanket ($50). And, for that hard-to-shop-for-friend, snag a gift card ($25 and up).

Boxing Bear Brewing

First up, if you are not at VantaBlack Friday at the main brewery at Corrales and Alameda, you are going to be missing out on more than just the annual release of VantaBlack Russian Imperial Stout and Drink the Rich Imperial Pastry Stout. You can also get 20 percent off all merchandise and packaged beer, and some merchandise will be 50 percent. There will be special VantaBlack T-shirts ($25) or commemorative glassware ($10). You can also purchase a gift basket ($30) with three beers, glassware, coasters, stickers, and beer labels. Oh, and apparently they canned the beer they named after us, Metal Head Stout, and that will also be available.

As for the regular lineup of merchandise, check the online store. You can stay warm with hoodies ($56-$60) and long-sleeve shirts ($25). Gift cards start at $25. Snag a vintage tap handle ($25-$35) for your kegerator at home. The Champion’s Club Membership ($35) is available for 2022.

Brew Lab 101

Bundle up like this Brew Lab 101 staff member.

The good folks out in Rio Rancho are well stocked for the cold weather that is overdue to arrive in our state. There are hoodies and ladies crop-top hoodies ($45), flannels ($45), and beanies ($18). You can also pick up logo T-shirts ($25), hats ($25), glassware ($10), and stainless steel growlers ($60).

Annual memberships cost $40 a year, and those get you a commemorative T-shirt, a 32-ounce filled growler, and 15 percent off all beer and merchandise.

Canteen Brewhouse

The new hoodies are coming.

Well, darn that supply chain, all the winter gear has been delayed until December. There will be stainless steel growlers, beanies, hoodies, blankets, and hats. Keep an eye on Canteen’s social media for when those items arrive at both locations.

In the meantime, you can enjoy Small Business Saturday with 20 percent off all current merchandise, plus $2 off growlers and $1 off crowlers.

Mug Club memberships for 2022 will go on sale on December 15. They cost $30 and get you $1 off all beer pours, $2 off growler fills, 10 percent off merchandise and keg sales, and there are periodic events for Mug Club members featuring exclusive beers.

Ex Novo Brewing

The KTS gift box is back for all imperial stout lovers.

Today (Friday) marks the start of pre-sales for the Kill the Sun ’21 Holiday Gift Box ($85). You can get all four variant cans — Classic, Gingerbread, Chocolate Coconut, French Toast — with two KTS Teku glasses and a deck of KTS playing cards. The crew-neck long-sleeve KTS shirts are sold separately.

Beyond that, you can get the new Drink Beer, Do Good blankets ($28) and plenty of other items from the online store or in person at the Corrales taproom. There are hoodies ($40-$45), jackets ($45), scarves ($20), beanies ($25), T-shirts ($13-$20), hats ($13-$25), tote bags ($12), cooler bags ($50), bandanas ($5), koozies ($3.50), stickers ($3), and glassware ($5-$12).

Marble Brewery

Head brewer, fashionable guy. Andrew Krosche is a talented man.

First up, as if you needed another reason to visit one of the three taprooms, all merchandise is 25 percent off through Sunday. You can also check the online store if for some weird reason you cannot get to a taproom (OK, fine, maybe you live outside of Albuquerque or something like that; but seriously, Reserve Ale is on tap and for sale in four-packs, so get over there!). This Friday you can also purchase a stocking for $25 stuffed with a mixed six-pack of classic Marble beers. That does not include Reserve, sadly, but it does include a slew of delicious, award-winning options.

There will also be special deals for Cyber Monday, with 30 percent off select merchandise and free shipping.

Notable items currently available include pullover hoodies ($37.50), long-sleeve thermals ($13.50), long-sleeve shirts ($21), and holiday stockings ($20).

Nexus Brewery

One of the most unique brewery memberships in town is at Nexus, where instead of having to renew annually, it is a one-time payment for a lifetime membership! For the holidays, Nexus is doing a discount of 25 percent, reducing the cost from $40 to $30. You get a 64-ounce growler filled with the beer of your choice upon signing up. After that, you get $1 off all size pours, $1 off growler fills, 10 percent off keg purchases, and for every $100 you spend, you get $10 off your next ticket.

Quarter Celtic Brewpub

If you’re a Celtic-themed brewpub, of course your hoodies are green.

New hoodies ($45) just arrived at the main location, and you can also pick up T-shirts and hats ($25) to wear with those. There is also a gift card special, where for every $25 spent you get an extra $5.

Mug club memberships are either $25 or $35 and you get two crowlers with purchase. We highly recommend stopping by for a delicious meal, some pints, and know that it will all help the brewery further recovery from terrible break-ins at both locations. Show our “Winchester” some extra support! And then, maybe they will let us brew The Winchester old ale again.

ReSource Brewing

We could not agree more with that slogan.

The newest brewery in the Northeast Heights wants to keep everyone cozy with new zip hoodies ($42) and long-sleeve T-shirts ($30). Reloadable gift cards are expected to arrive Wednesday, just in case you have one of those friends/relatives who are hard to shop for beyond the fact that they love beer.

The new Pint Club memberships ($40) should also be available from Wednesday onward. They are good for one year from date of purchase. It comes with a $10 credit for use in the taproom, 15 percent off pours of beer, growler fills, and merchandise, and they are also planning special monthly pint club happy hour social events.

Sobremesa Restaurant and Brewery

The newest brewery on the Westside is also aiming to keep everyone cozy, well fed, and well lubricated this winter. Visit the brewpub or the online store to purchase items like hoodies ($30), T-shirts ($15), canvas tote bags ($9), logo hats ($20.25), and face masks ($11.25).

Steel Bender Brewyard

If you have ever been eating and/or enjoying pints in Los Ranchos, your eyes might have gazed upward to see all the merchandise hanging from the steel beams. Yeah, there is always a lot of it, and they have plenty of winter merchandise now in stock, including raglan zip hoodies ($40-$42), vintage fishermen-style cable knit beanies ($24), men’s and women’s flannels ($46), pullover hoodies ($40-$42), limited edition Skull Crusher DIPA raglans ($35-$37), and wool caddies hats, a.k.a. The Bob Hat ($35, named for head brewer Bob Haggerty and his headgear of choice).

There are two levels of mug club memberships available. Traditional ($35) gets you $1 off all pours and 10 percent off all growler and keg fills. PRIMO ($65) gets you those same discounts, plus $1 off all crowlers and bottles, 10 percent off all apparel, and it includes a stainless steel 64-ounce growler filled with the beer of your choice, or any apparel item. Memberships run November 1 through October 31.

The brewery will also take part in the North Fourth Shop and Stroll on December 4-5, with 15 percent off all merchandise.

Thirsty Eye Brewing

The current merch lineup is available in EdO.

The brewery of EdO (East Downtown) has plenty of merchandise in stock this year. Hats ($25), T-shirts ($25), Belgian-style 13-ounce logo glasses ($5), 64-ounce growlers ($9), and stickers ($2-$5) are available. The Beer Club membership ($45) includes a complimentary birthday beer, discounts on house beers and flights, and discounts on merchandise, and is good for one year from purchase.

Tractor Brewing

Memberships are already available for the coming year.

Much like Canteen, Tractor is still waiting on their winter merchandise to arrive. It will include Get Plowed logo T-shirts ($18), long-sleeve shirts ($22), hats ($26), and zip-up hoodies ($38).

Rather than just feature stuff you can wear, Tractor is also offering up a rather unique special event, which we will let marketing director Jeremy Kinter describe: “On Dec. 11 at Tractor Nob Hill we will be doing a one-time special event called Build-A-Bar! Heard of Build-A-Bear? Well, this is the adult version! For $100, you select your spirit of choice from our Troubled Minds line: vodka, gin, agave blanco, agave reposado, or bourbon. Then pick between a rimmer, sphere ice mold, or a shaker. Next, pick between fancy fabbri amarena cherries, Agnostura bitters, or a 3-pack rimmers (cran sugar, lime marg salt, and Bloody Mary salt). And, lastly pick your bottle of freshly cold-pressed local Verde juice: orange, lime, lemon, or grapefruit! And, voila, you got yourself your own bar!”

Tractor Co-op Memberships ($35) are also available online or at any taproom. Those get you $1 off all pints, 10 percent off all package, $1 off cocktails, 10 percent off keg purchases, 10 percent off all online merchandise purchases, and a free growler filled with the beer or cider of your choice.

Turtle Mountain Brewing

The good folks at the O.G. brewpub in Rio Rancho have an online store with some cool items. You can purchase hoodies ($45), T-shirts ($20-$22), women’s T-shirts ($18-$20), and hats ($25-$28). They also still have some past commemorative shirts available, including 19th anniversary long-sleeve shirts ($25), 20th anniversary T-shirts ($22), and 2020 Oktoberfest T-shirts ($15-$18).

Outside of Albuquerque metro area

Bathtub Row Brewing

Yeah, we would say that is some holiday-themed gear.

Our friends up in Los Alamos have more than just beer to lure you up the mountain this winter. You can choose between Santa in the Tub long-sleeve shirts ($35), Miir insulated camp cups ($25), embroidered throw blankets ($30), hoodies ($45), beanies ($28), assorted short- and long-sleeve T-shirts ($25-$35), hats ($25), and glassware ($5-$7).

Rather than offer up just a standard one-year membership, Bathtub Row is a cooperatively-owned brewery, so you can purchase a lifetime membership ($250). That gets you $1 off pints for life and more.

Red River Brewing

Yeah, that just looks like the kind of merchandise you would find in a ski town brewery.

If you don’t feel like a ski trip this winter, you can still order RRBC gear online. Items currently available include long-sleeve flannel shirts ($46), stoneware growlers ($80), hoodies ($32-$38), beanies ($20-$26), and gift cards (from $25).

Santa Fe Brewing

Of course the biggest brewery in the state has a well-stocked online store. They have hoodies ($35-$40), long-sleeve shirts ($22), long-sleeve flannels ($50), work shirts ($39), ski hats ($20), beanies ($25), trucker hats ($25), and a slew of other items.

Truth or Consequences Brewing

That is quite a lot of merch.

If you are not headed south this winter, fear not, for this is a fully functional online store. The current specials include Mastodon Quad and Honey Winter Ale long-sleeve shirts ($35). There are also full-zip hoodies ($50), tote bags ($30), hats ($25), and stickers ($3).


If you work at a brewery that is not listed above, please email us at nmdarksidebrewcrew@gmail.com so we can include your merchandise.

To everyone else, shop away!

— Stoutmeister

One Comment Add yours

  1. Tom Ciccateri says:

    Interesting that some small businesses di not survey their target market before investing in logo apparel. Beer collectors that I know highly value merchandise that shows brewery name, origin city & state, and ideally “USA” adter NM to make a point

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